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A Designer’s Guide to
Adobe
®
InDesign
®
and
XML
Harness the Power of XML
to Automate your Print and Web Worklows
James J. Maivald
with Cathy Palmer
A Designer’s Guide to Adobe InDesign and XML:
Harness the Power of XML to Automate your Print and Web Worklows
Jim Maivald with Cathy Palmer
Copyright © 2008 by Jim Maivald
This Adobe Press book is published by Peachpit
For the latest on Adobe Press books, go to
To report errors, please send a note to errata@peachpit.com
Peachpit is a division of Pearson Education
Project Editor:
Susan Rimerman
Production Editor:
Connie Jeung-Mills
Developmental Editor:
Corbin Collins
Tech Editor:
Lynn Grillo
Compositor:
WolfsonDesign
Indexer:
Rebecca Plunkett
Interior & Cover Design:
Mimi Heft
All rights reserved. No part of this book may be reproduced or transmitted in any form by any means,
electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the
publisher. For information on getting permission for reprints and excerpts, contact permissions@peachpit.com.
Notice of Liability
The information in this book is distributed on an “As Is” basis without warranty. While every precaution
has been taken in the preparation of the book, neither the authors nor Peachpit shall have any liability to any
person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the
instructions contained in this book or by the computer software and hardware products described in it.
Adobe and InDesign are registered trademarks of Adobe Systems Incorporated in the United States and/or
other countries. Altova and XMLSpy are registered trademarks of Altova GmbH in the United States and other
countries. All other trademarks are the property of their respective owners.
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as
trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the
designations appear as requested by the owner of the trademark. All other product names and services identiied
throughout this book are used in editorial fashion only and for the beneit of such companies with no intention
of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement
or other afiliation with this book.
ISBN–13 978-0-321-50355-8
ISBN–10 0-321-50355-4
Printed and bound in the United States of America
Dedication
Jim dedicates this book to Christian and Maggie for their unlimited patience
through all the days and weeks and months that dad was working on “his book.”
To Susan, who performed above and beyond the duties of a wife and mom, and to
his friends and neighbors for all their support and encouragement.
Cathy dedicates this book to Doug Birkholz for his patience through the late
nights of research and editing. Also to her dogs Satchel and Tanner who have been
trained to bark at anyone caught using the spacebar instead of setting tabs.
Acknowledgments
This book has been a process of discovery, not only about the technology of
XML and InDesign, but also of the creative community of artists, designers,
publishers, and graphic production staff who do their best to output great work
every day. We could never have learned as much about XML or completed this
task without their assistance. So, we would like to thank Jori Curry of Ascend
Training & Consulting who gave us our start down this road; David Blatner
author and speaker extraordinaire from whom we’ve learned so much; Barry
Anderson of MOGO Media who gave us our irst XML forum; Jim Heffron of
Farm Progress and Bob Hofner of MagnetStreet who gave us our irst glimpse at
what cool things XML could do; Katja DeHaney of Cramer-Krasselt Agency and
Michael Lemberger who provided data and graphic ingredients for us to test; Joe
Grossman and Ty Cooper from Jell Creative who provided needed help with CSS;
Anne-Marie Concepción of Seneca Design for words of support and encourage-
ment; Tom Petrillo, Adam Pratt, and Kiyomasa Toma from Adobe Systems who
answered our endless questions about XML and InDesign at all hours; and of
course our hard-working and ever-patient editorial and production team: Susan
Rimerman, Corbin Collins, Lynn Grillo (Adobe), Connie Jeung-Mills, Owen
Wolfson, and Mimi Heft. They caught all those pesky typos and made our words
look so beautiful on paper. And special thanks to Pam Piffner at Peachpit Press
for recognizing that we had something signiicant to say and fought hard to get
this book in print. Thanks to all of you.
Contents
Introduction
x
1
C h a p t e r 1
WhatIsXML?
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