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A DIGITAL PHOTOGRAPHER’S GUIDE TO
Model Releases
MAKING THE BEST BUSINESS DECISIONS
WITH YOUR PHOTOS OF PEOPLE,
PLACES AND THINGS
Dan Heller
A DIGITAL PHOTOGRAPHER’S GUIDE TO
Model Releases
MAKING THE BEST BUSINESS DECISIONS
WITH YOUR PHOTOS OF PEOPLE,
PLACES AND THINGS
Dan Heller
A Digital Photographer’s Guide to Model Releases
Published by
Wiley Publishing, Inc.
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Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana
All photographs © Dan Heller 2007
Published simultaneously in Canada
ISBN: 978-0-470-22856-2
Manufactured in the United States of America
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Credits
Acquisitions Editor
Ryan Spence
Business Manager
Amy Knies
Editorial Manager
Robyn B. Siesky
Marketing Manager
Sandy Smith
Vice President &
Executive Group Publisher
Richard Swadley
Book Designer
Dan Heller
Indexing
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Vice President and Publisher
Barry Pruett
About the Author
assignment, shooting images for adventure travel companies who use his work in their
promotional materials. When he’s not traipsing across continents, he taps this great
body of work to create fi ne art prints, and to relicense photos for commercial and editorial
uses, as part of his stock photography business.
Dan honed his photographic skills from years of taking pictures while on vacation. It was
his decision to post those vacation photos on his Web site that sparked a growing business,
generating sales and transforming his hobby into a career.
Dan has since become a photo industry analyst, who writes about trends and develop-
ments that shape the future of the business, both from an individual photographer’s per-
spective and from the broader industry view. He is also a business consultant for companies
entering or investing in the stock photography industry. You can read his blog on the subject
at http://danheller.blogspot.com
D
an Heller is a freelance photographer based in Marin County, California. He is often on
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